Phase 0 ran across 218 stores, 5,400 piloted shoppers, and 12 weeks of real cart data. The KPIs hit. The math closed. Year-1 net benefit projected $22M. Now the Topco cooperative is watching — and what you sign next unlocks the cooperative-wide play. Three surfaces. One commitment. 90 days.
Across the 12-week pilot window, the Cohort B shoppers running through Delectable AXP outperformed the Cohort A keyword-search control on every KPI Giant Eagle set in the original brief — basket size, conversion, weekly visit frequency, private-label unit share, NPS. The numbers below are yours, not a case study. The cooperative briefing on May 27 presented them as Topco's leading proof. Now Phase 1 puts them in production.
Topco Associates is watching the Phase 0 numbers because the cooperative's $16B+ in aggregated member volume runs on the same Food Club / TopCare / Full Circle private labels you piloted with. The case study Topco shared with 49+ regional grocery members on May 27 was yours. That position carries real leverage — and a short window to make it permanent.
The Phase 0 numbers are now Topco's proof to its members. Stater Bros, Hy-Vee, Brookshire's all reviewed your basket-lift and conversion numbers before the May 27 cooperative briefing. Your performance is the cooperative's permission to move.
The Food HyperGraph, conversational-attribute manifest, RMN platform, and UCP gateway you build in Phase 1 become the shared foundation Topco federates from. You benefit; the cooperative benefits. Subsequent members pay a marginal cost on a system you helped shape.
Whoever runs Phase 1 first defines the cooperative-wide deployment shape — which metrics matter, which APIs go in, which surfaces get prioritized. Lead now, shape the platform; lead later, inherit someone else's choices.
Phase 0 proved the Perfect Cart works inside the e-commerce stack. Phase 1 layers the next three high-impact surfaces on the same UCP gateway you've already integrated — no new replatforming, no architecture changes. Tap a phase to see what ships, what AXP models power it, and what value lands.
The UCP gateway running in your GCP tenant already answers any agentic shopper. As Phase 1 lands the recipe / weekly-ad / social surfaces, the same brain extends to Google Search, ChatGPT, TikTok, and Instagram — without separate integrations. Tap a surface to see what the agent returns for a Giant Eagle shopper.
POST /ucp/v1/agent endpoint
in your GCP project. Only the channel attribute
on the request envelope changes — owned-app, tiktok-shop, ai-agent, instagram-shopping.
Build once. Reach every shopping surface. All consumption (Vertex AI calls, BigQuery
scans, Cloud Run requests) bills your GCP project, not Delectable's.
Four operator-facing surfaces ship with the Phase 1 integration — built so your merch and marketing teams stay in control of the agent's behavior, not in catch-up mode. Inspect the model. Tune the levers. Test with statistical rigor. Measure with multi-touch attribution. Every change auditable. Every effect measurable.
A 90-day Phase 1 commitment lands the recipe + meal-plan surfaces on gianteagle.com, sets you up for the agentic weekly ad in Phase 2, and positions Giant Eagle as the cooperative lead Topco will federate from. First production surface live by Q3. Cooperative federation announces by Q4.
Agentic recipe builder + meal-plan assistant on gianteagle.com. Same UCP gateway. Recipe basket +12% modeled.
Agentically curated weekly ad (already prototyped) + cooperative-owned RMN. $3–8M/yr per $100M GMV retained.
TikTok / IG / YT shoppable surfaces. Then federation. You shape the cooperative-wide deployment.